Actually, I don't think its far from our core mission at all. I'll give people credit that its not entirely obvious, but our core mission has always been "give people ownership over their data". Along the way, we got associated with a set of tools that help us do that, but at our core, that is the problem we wanted to solve all along. We have worked long and hard to trying to crack that nut. After working on the 'bits' side of the problem, we saw again and again that people don't know what it really means to own your data. Even people who claim to know have wildly different definitions, and many self defined advocates of the cause have radically different and sometimes even conflicting notions of what that means.
We started D* because wanted to make a the internet a place we didn't have to worry about all the bullshit that comes with doing stuff we feel comes naturally. While media ran with us being serious business™, we wanted to scratch and itch and make the world a better place. So in the interest of making progress, we are solving something we think is a total blocker to ANY network that is trying to focus on the contrary. If you look at Makr and just see a meme generator, then I guess you are missing the point and the power of what it could be, which is a simple way to let people create things together, which builds off of what came before, but lets them be unique and original at the same time. If that makes sense to you, great!
If it doesn't, your going to have to excuse us because our work here is not finished :)
(Also worth nothing, the features in Makr started INSIDE D, and we got (good) advice to let it blossom and spin it out into its own thing, as lots of people in the d community like D* the way it is. )