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mattjoseph

58 karma · joined March 17, 2015

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mattjoseph··on Show HN: Locent – Mailchimp for SMS
Stay tuned ;)
mattjoseph··on Show HN: Locent – Mailchimp for SMS
Twilio, Nexmo and Plivo aspire to be that - no free messages from them though!
mattjoseph··on Show HN: Locent – Mailchimp for SMS
Thanks for checking us out! We do plan to expand user profile data to include further demographic information. Combined with forthcoming grouping functionality, you'll be able to target users for messaging based on a range of different variables as well as A/B test messaging across a subgroup.
mattjoseph··on Show HN: Locent – Mailchimp for SMS
Thanks for the comment, we'll look into it!
mattjoseph··on Show HN: Locent – Mailchimp for SMS
Yes, you can use developer APIs like Twilio, Nexmo or Plivo to create your own SMS application. Carriers have different ways of identifying behavior they dislike in their network - if you're transparent about what you're doing, follow the rules, and get opt-ins from your subscribers you shouldn't have issues.

The specific limits vary based on a number of factors like volume per period, inbound/outbound ratio and so on, but carriers empowered the short code industry (5 or 6 digit phone numbers) to allow mass messaging to happen on terms they're comfortable with. When you create a short code, you specify what they should expect from you and if they approve you get to send 30+ messages per second.

That said, DIY gets complicated very quickly in this space (hence why we built Locent).

mattjoseph··on Show HN: Locent – Mailchimp for SMS
Subscribers can text 'Stop' or 'Done' at any point to opt-out.
mattjoseph··on Show HN: Locent – Mailchimp for SMS
Good question. We have restrictions on campaigns. Our Starter Plan contemplates 36 campaigns - each additional campaign incurs additional expenses.
mattjoseph··on Show HN: Locent – Mailchimp for SMS
On the surface we operate on different business models. CallLoop charges a flat rate per month with overages charged on a per message basis. That means they charge you a flat rate whether or not you succeed with your target subscribers.

We charge you per active subscriber per month, meaning that you only pay for people who have agreed to receive your messages. We have skin in the game to make sure you do well. If you don't, we don't get paid.

mattjoseph··on Show HN: Locent – Mailchimp for SMS
That sounds like a great use case, thanks for sharing. We're not in South Korea yet but please create an account and we'll update you as we expand.

PS your site looks great!

mattjoseph··on Show HN: Locent – Mailchimp for SMS
This is truly awesome, thanks for your help
mattjoseph··on Show HN: Locent – Mailchimp for SMS
Thanks for the feedback - SMS is a highly regulated industry and we follow all rules and regulations as specified by the TCPA and relevant case law. Our terms reflect these regulations. You should take a look at the full clause you identified "...That contains spam, non-permitted, unsolicited or unauthorized advertising, promotional materials, chain letters, pyramid schemes, gambling or any other form of solicitation". The key modifiers are 'non-permitted, unsolicited or unauthorized'. When a subscriber opts-in, they authorize the messages. We require explicit opt-ins for all subscribers in our service, regardless of whether they opted-in using another service.

Our business model is built around keeping subscribers opted in. When subscribers decide they no longer want to receive messages, we lose money. We track satisfaction by examining - among other variables - opt-out rates, click-through rates and response rates. The crux of our business is subscriber satisfaction and we take it very seriously.

mattjoseph··on Show HN: Locent – Mailchimp for SMS
Excellent feedback, we'll get these fixed. Thank you!
mattjoseph··on Show HN: Locent – Mailchimp for SMS
Thanks for the feedback and for creating an account! We do plan to release an API in the coming months. We'll also take into account your thoughts on opt-in codes and non-profit discounts, smart thinking.
mattjoseph··on Show HN: Locent – Mailchimp for SMS
Yes! All the messages run programmatically. We let you set the message content and timing, then we deliver texts on your behalf.
mattjoseph··on Show HN: Locent – Mailchimp for SMS
Thanks! Glad that you like it :)
mattjoseph··on Show HN: Locent – Mailchimp for SMS
Hey guys,

Thanks for reviewing our product! We built Locent to help you reach customers more effectively using SMS (text messaging). Think of us as Mailchimp for SMS. We help you build a full text marketing program in minutes. All the ordinary email use cases apply with text messaging, we just have higher read rates and conversion rates particularly on smartphones. Really appreciate your feedback!