It is not easy to do it well, only ~5% of producers making it really enjoyable I can say. As a Turkish foodie with a Chef wife, Turkish Delight is not something we consume regularly. Unless it is very well done like the ones Haci Bekir produce. It's just a companion to Turkish Cofee most of the time. It's very easy to make a bad Turkish Delight. On 90% of my tastings, I don't even finish it, but Haci Bekir and some other shops are making it perfect which you do eat without coffee also.