Perhaps if this was some open source play where everybody did everything for free. We tried different pricing, different positioning and we could not breakthrough into large volumes with a platform play. Everybody in the end tries to haggle you on the price / cut you out and unless you have Google-deep pockets you can't afford to lose money for a couple years to launch this wide.
I'd say that it's pretty much impossible to do a platform play in hardware if you're a startup. Even when talking about IOT, which is arguably the simplest hardware I don't remember of a platform play that went really well. Most of them are meh or random successes like the ESP WiFI (again not started by a small startup, but still could be argued that is a proper hacker platform).
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