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lightyoruichi

54 karma · joined July 21, 2010

my public key: https://keybase.io/lightyoruichi; my proof: https://keybase.io/lightyoruichi/sigs/jP1mE2Ozdi1YTmYTItseFw8IzaUjujOvpfQ_CA5gX10
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lightyoruichi··on Ask HN: Who wants to be hired? (October 2026)

  Location: Malaysia / nomading in Southeast Asia
  Remote: Yes, experienced with US/EU hours and async teams
  Willing to relocate: Within Southeast Asia
  Technologies: Python, SQL, PostHog, GTM, GA4, Shopify Web Pixels, n8n, analytics/attribution, technical SEO, landing pages
  Résumé/CV: https://lightyoruichi.com/work?password=octhn182
  Email: harinder.mke@gmail.com
  LinkedIn: https://www.linkedin.com/in/lightyoruichi
I'm a full-stack marketer and developer. For about 15 years, I've worked where customer insight, growth strategy, and implementation meet. Companies usually bring me in when the product is good but growth is blocked. Positioning may be unclear, the funnel may be leaking, attribution may be broken, or niche's where there's no existing playbooks.

I go through the customer data, sales calls, support messages, product usage, and analytics. Then I find the real problem and build what is needed: the positioning, landing pages, tracking, automations, content, or first growth test.

  Some things I've done:
  - Grew a professional-services company from zero to 210k monthly organic visits and 20 to 222 qualified leads a month.
  - Interviewed 20+ potential customers for an AI company, found two use cases, and helped get two enterprise design partners before launch. 
  - Built SEO, analytics, tracking, landing pages, and acquisition systems for SaaS, ecommerce, and service companies.
  - Managed performance marketing across Southeast Asia with budgets up to $2.5m a month.
Looking for contract, fractional, or full-time work in growth, product marketing, GTM, growth engineering, or marketing operations.
lightyoruichi··on Ask HN: Who wants to be hired? (September 2026)

  Location: Malaysia / nomading in Southeast Asia
  Remote: Yes, experienced with US/EU hours and async teams
  Willing to relocate: Within Southeast Asia
  Technologies: Python, SQL, PostHog, GTM, GA4, Shopify Web Pixels, n8n, analytics/attribution, technical SEO, landing pages
  Résumé/CV: https://lightyoruichi.com/work?password=septhn182
  Email: harinder.mke@gmail.com
  LinkedIn: https://www.linkedin.com/in/lightyoruichi
I'm a full-stack marketer and developer. For about 15 years, I've worked where customer insight, growth strategy, and implementation meet. Companies usually bring me in when the product is good but growth is blocked. Positioning may be unclear, the funnel may be leaking, attribution may be broken, or niche's where there's no existing playbooks.

I go through the customer data, sales calls, support messages, product usage, and analytics. Then I find the real problem and build what is needed: the positioning, landing pages, tracking, automations, content, or first growth test.

  Some things I've done:
  - Grew a professional-services company from zero to 210k monthly organic visits and 20 to 222 qualified leads a month.
  - Interviewed 20+ potential customers for an AI company, found two use cases, and helped get two enterprise design partners before launch. 
  - Built SEO, analytics, tracking, landing pages, and acquisition systems for SaaS, ecommerce, and service companies.
  - Managed performance marketing across Southeast Asia with budgets up to $2.5m a month.
Looking for contract, fractional, or full-time work in growth, product marketing, GTM, growth engineering, or marketing operations.
lightyoruichi··on Ask HN: Who wants to be hired? (August 2026)
Location: Nomading around SEA

Remote: Yes (experienced with US/EU hours and async workflows)

Willing to relocate: yes, within SEA

Technologies: Python, SQL, n8n automations, PostHog, Google Tag Manager (GTM), Google Analytics 4 (GA4), Shopify Web Pixels, Technical SEO, AEO/GEO indexing schemas, HTML/CSS/Tailwind

Résumé/CV: https://lightyoruichi.com/work (Password: aughn182)

Email: harinder.mke@gmail.com

LinkedIn: https://www.linkedin.com/in/lightyoruichi

GTM/Growth Operator & Fractional CMO. I build data-driven marketing systems and organic acquisition engines, transitioning startups from paid ad dependency to compounding organic channels. I like solving hard marketing problems.

I write technical content, build webhook-driven attribution pipelines, and set up analytics dashboards (PostHog, GTM) to make marketing performance transparent. I'm basically a one-man marketing team.

Seeking contract/fractional/full-time roles in growth, technical product marketing, dev rel, or growth operations.

Compensation: $30k-$50k annually

lightyoruichi··on Ask HN: Who wants to be hired? (July 2026)
Location: Nomading around SEA

Remote: Yes (experienced with US/EU hours and async workflows)

Willing to relocate: yes, within SEA

Technologies: Python, SQL, n8n automations, PostHog, Google Tag Manager (GTM), Google Analytics 4 (GA4), Shopify Web Pixels, Technical SEO, AEO/GEO indexing schemas, HTML/CSS/Tailwind

Résumé/CV: https://lightyoruichi.com/work (Password: askhn182)

Email: harinder.mke@gmail.com

LinkedIn: https://www.linkedin.com/in/lightyoruichi

GTM/Growth Operator & Fractional CMO. I build data-driven marketing systems and organic acquisition engines, transitioning startups from paid ad dependency to compounding organic channels. I like solving hard marketing problems.

What I've done for:

- CPA firm, I built a technical search and AEO pipeline that replaced a 25,000 USD per month paid ad spend, scaling organic traffic from zero to 210,000 monthly visits and increasing leads by 10x.

- For DTC-ecom brand, I restructured their checkout funnel, cart scripts, and localization layouts, boosting site-wide conversion rate by 250% and generating >1 million USD in annual revenue.

- For a frontier AI lab, I conducted 24 developer ICP interviews to validate commercial use cases and secured 2 enterprise design partners before we built a user interface.

- I designed an organic acquisition loop on Reddit that generated 300 active signups in 30 days with zero budget.

- For another DTC-ecom brand, I managed creator marketing campaigns and a performance marketing budget of 2.5 million USD per month across Southeast Asia.

I write technical content, build webhook-driven attribution pipelines, and set up analytics dashboards (PostHog, GTM) to make marketing performance transparent. I'm basically a one-man marketing team.

Seeking contract, fractional, or full-time roles in growth engineering, technical product marketing, or growth operations.

lightyoruichi··on Ask HN: What weird or scrappy things did you do to get your first users?
Hi Preston, I took a look at this and here's my comments:

  - Wrong ICP, "early stage founders" is not a buyer. They don't have enough email spam problems. Later-stage founders who do already have an EA.

  - You're assuming the pain. People generally don't have problem with email scheduling. And if someone were truly spending 6+ hours a week on it, they would have already delegated.

  - The messaging framing hurts you. The moment Persona is compared to a human EA, you lose on judgment, context, and trust.
What could work though,

  - Narrow to a pathological edge case. One role, one moment, one acute pain.
Examples: solo VCs without EAs, boutique bankers mid-deal, lawyers coordinating multi-party calls under time pressure, founders actively fundraising without support.

  - Reframe away from scheduling. Don’t sell logistics or efficiency. Sell control. This is a way more powerful messaging instead.

  - Stop outbound. Insert parasitically into their workflow. Live where the pain already exists. Gmail plugins, CRM edges, investor update workflows. Be an appendage, not a destination.

  - Accept that this may not be a standalone company. It may only survive as a feature inside a larger assistant or email client.
I know it's a bitter fruit but think about this and digest it. This isn’t about tactics. The problem doesn’t hurt enough for the people you’re targeting, at the moment you’re targeting them.
lightyoruichi··on Ask HN: Who wants to be hired? (February 2026)
Location: Southeast Asia (Malaysia base, currently nomading)

Remote: Yes (full-remote only)

Willing to relocate: No

Technologies: React, Node.js, Python, PHP, SQL | GA4, Mixpanel, PostHog | HubSpot, n8n, Zapier, Clay | Meta/Google Ads, SEMrush, Ahrefs

Résumé/CV: https://dub.sh/2L9ocQb

Email: hari@mimrgrowthlab.com

LinkedIn: https://www.linkedin.com/in/lightyoruichi/

I go deep on SEO/AEO (including technical SEO + LLM optimization), funnel optimization, marketing automation, and analytics infrastructure. I write code to solve problems—landing pages, event tracking, conversion APIs, dashboards, whatever moves the needle.

Looking for: Growth roles at early-stage SaaS (pre-seed to Series A) where I can own the full funnel and build systems from scratch.

lightyoruichi··on Ask HN: What are you working on? (April 2025)
ok been quietly working on this thing for the past 5 months, and the reports finally hit the quality bar i was aiming for.

long story short: i built a system that scrapes a company’s site, profiles, press, and anything else it can find online, then runs it through a multi-model prompt engine i wrote from scratch (multiple LLMs chained together with custom logic). the workflow is split into three parts: crawl, process, synthesize.

output comes in markdown. all signal, no bs. useful for GTM, growth, competitor analysis, product gaps, strategic blindspots, that kind of thing.

i’ve been stress testing it on real companies. just pushed 2 sample reports to GitHub if you wanna peek:

- Grab (SEA unicorn) - LemmyHomes (early-stage Malaysian proptech)

→ https://github.com/lightyoruichi/numen-output

not selling it as a product (yet). backend still in dev. just doing reports manually for now while testing edge cases/validating if anyone wants this at all lol.

note: it’s not fully automated. i use the system to generate raw analysis, then apply human input to reframe, expand, or clean up weak insights. think of it like pairing with an AI researcher who works fast but lacks nuance/context, you still need a strategist to shape the output. there's tons more feature but at the core this is it.

happy to run one or two more this week if anyone wants a teardown. not free though (token cost’s brutal lol). DM if interested.

lightyoruichi··on Singapore Covid-19 Cases DashBoard
Agreed. A lot of SEA countries been handling it pretty well(with the exception of Indonesia). I'm from Malaysia and even though there's been a huge political storm recently, we still have the highest recovery rate among all fo the countries that are suffering.
lightyoruichi··on Bytedance said to be valued at over $75B in new round
SEA and the rest of APAC has huge amount of users as well. This is the deck I got from their recruitment team https://drive.google.com/file/d/0B0DEYVDObCi_M3dxcU1XRnVpX09...
lightyoruichi··on Ask HN: What is your download speed?
This is an average Malaysian internet connection.

http://www.speedtest.net/my-result/3185041626

Kuala Lumpur, Malaysia Download: 1.33Mbps Upload: 0.53Mbps

It's around RM140 = 40++USD per month.

lightyoruichi··on Snowden releases information about Australian Intelligence gathering programs
This is funny, if you actually google the keyword X-Keyscore, you'll find job opportunities that matches the criteria of intelligence gathering. And if you look closely, you'll find out it's a company called Raytheon that's awarded the contract to execute these works. And they have main offices in these crucial locations, eg; Fort Meade, Australia etc. And that they do all these kind of intelligence works.

And ironically, Raytheon's scientist was the dude who invented microwave.

Edit: Found this post from Feb 27th. About X-Keyscore, http://www.nowtheendbegins.com/blog/?tag=xkeyscore and the interesting snippet.

What happens next looks like a 21st-century data assembly line. At the NSA’s headquarters in Fort Meade, Maryland, a program called Xkeyscore processes all intercepted electronic signals before sending them to different “production lines” that deal with specific issues. Here, we find another array of code names.

Pinwale is the main NSA database for recorded signals intercepts, the authors report. Within it, there are various keyword compartments, which the NSA calls “selectors.” Metadata (things like the “To” and “From” field on an e-mail) is stored in a database called Marina. It generally stays there for five years. In a database called Maui there is “finished reporting,” the transcripts and analysis of calls. (Metadata never goes here, the authors found.)

As all this is happening, there are dozens of other NSA signals activity lines, called SIGADS, processing data. There’s Anchory, an all-source database for communications intelligence; Homebase, which lets NSA analysts coordinate their searches based on priorities set by the Director of National Intelligence; Airgap, which deals with missions that are a priority for the Department of Defense; Wrangler, an electronic intelligence line; Tinman, which handles air warning and surveillance; and more.

Lest you get confused by this swirl of code names and acronyms, keep this image in mind of the NSA as a data-analysis factory. Based on my own reporting, the agency is collecting so much information every day that without a regimented, factory-like system, analysts would never have the chance to look at it all. Indeed, they don’t analyze much of it. Computers handle a chunk, but a lot of information remains stored for future analysis.

lightyoruichi··on Poll: Do you have a 3d printer?
If you're in Kuala Lumpur/PJ in Malaysia, Makespace has one and you can use it for your work.

http://makespace.my

lightyoruichi··on Distributed Computing at Airbnb
You need to move away from Posterous. It's closing down in less than 15 days.
lightyoruichi··on The Problem with App.Net
It's the first one
lightyoruichi··on The Problem with App.Net
Here's the Google cache link http://webcache.googleusercontent.com/search?q=cache:B2ljkJQ...
lightyoruichi··on Show HN: Hackernews for Mac
Dude add Buffer's sharing. Awesome app so far. Loving it.
lightyoruichi··on Google I/O 2013
try these ooioioio oiiiiiii iiiooiii oioooio
lightyoruichi··on Best of Quora 2010–2012 Available for Download
I converted it to other formats like, ePub, MOBI and LIT if any of you want to download it.

http://lightyoruichi.tumblr.com/post/40565014985/quoras-new-...

lightyoruichi··on Why an Airline That Travelers Love Is Failing
Airline business is never profitable imho, except if you're running it like Spirit, or AirAsia does. Charge a fee for every nitty gritty stuff that your consumer wants. Extra 10kg? That's $50 for you Sir.
lightyoruichi··on Startup idea list
Sometimes. But most of the times is sharing via USB/Network
lightyoruichi··on Startup idea list
Version controlling for Powerpoint. Seriously. I do lots of Powerpoint and keep replacing them with wrong ones sometimes.
lightyoruichi··on Mozilla removes -moz-opacity; man threatens to sue for $18,000
Bloody hilarious
lightyoruichi··on Show HN: PairMixer, find singles to "Pair" with
Awesome stuff coming out from you guys =)
lightyoruichi··on The Ultimate Coding Soundtrack Created by the Hackernews Community
Goodjob :D
lightyoruichi··on Ask HN: anyone interested in going to Thailand to work on a startup?
Where you're at?
lightyoruichi··on Ask HN: anyone interested in going to Thailand to work on a startup?
Why Thailand though? From my opinion, Malaysia is a much better place for you to find talent, and enjoy your life a lil bit. If you willing to spend a lil bit more then try Singapore.

For good company during travelling, try couchsurfing. It's big everywhere in Asia.

lightyoruichi··on [dead]
Yeah I posted this to my posterous few days ago. http://lightyoruichi.posterous.com/googles-what-do-you-love-...

Search about "your mom". Best answer ever.

lightyoruichi··on Ask HN: We built a site but got beaten to the launch by another site. What next?
Use crushnotifier. See what it lacks, and include that in your own site.
lightyoruichi··on Nokia Plan - Business Model Generator
Lol I know right. Check out PlanA.com till PlanE.com
lightyoruichi··on Show HN my holiday project: thingsand.me, simple image blogging
Hey, just checked it out. Awesome stuff, but what's the difference between this one and Posterous, or Tumblr?
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