> Why are these capabilities so valuable to a large software company, when small software companies can do without them? This is leaving my area of expertise somewhat, but I’m pretty sure the main answer is large enterprise deals.
Anyone willing to comment for whom this is their area of expertise?
Who was it who said that phones are getting smarter and people are getting dumber? Maybe this is part of a new trend that bucks that theme. Athletes have always known that equipment is important, but not as important as training; but not everyone can afford coaches. So there could be a whole raft of product ideas around making behavior change more accessible to the average person. And the effective solutions might be the simplest ones.