Nothing mentioned will help for a website with a Let's Encrypt SSL cert. How can I know with confidence that I can conduct commerce with this website that purports to be the company and it's not a typo squatter from North Korea? A google search doesn't cut it. Nothing in this thread has answered that basic question.
It's a non-issue for DigiCert and Sectigo certs. I can click on the certs and see for myself that they're genuine.