183 karma · joined June 12, 2012
It's like... you gave me an email address so naturally I'm going to email you. You gave me a location so (unnaturally) I'm going to make a video for you.
The videos were sent directly to users as part of an email confirmation of their contest entry. We did not use the videos for marketing. It was up to the user to actually share the video.
We really wanted to mail the attachment because most folks would receive this via mobile and you can't download a link (easily, to my knowledge) to your mobile file system or photo library. By putting the attachment in their inbox, it's a one-click process which gets them one step closer to sharing.