8,677 karma · joined July 13, 2011
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Deceptive brands burn their audiences, lose customer trust, and either get regulated out of existence or collapse under their own churn rates. Meanwhile, companies that invest in clear, honest positioning, strong customer relationships, and long-term brand value consistently outperform in the long run. Apple, Patagonia, and Tesla aren’t winning because they spam pop-ups.
If marketing were purely a race to the bottom, all successful brands would look like clickbait farms. They don’t.
If anything, societies suffer when good marketing is absent—because that’s when bad actors fill the void with misinformation, hype, and scammy tactics.
It’s literally the job of marketing people to put themselves in the customer’s shoes. If engineering isn’t looping in marketing on UX challenges, or if marketing is too focused on top-of-funnel vanity metrics to engage deeply with product usability, things fall through the cracks.
But that’s a company culture issue, not a marketing deficiency.
With seemingly similar rent-seeking behaviour when Automattic decide they’ve had enough and want to put a toll on that road…
Ironically the Wokeness article does what most people accuse "wokeness" of doing, predetermining its conclusion, and then shoehorning in a bunch of loosely connected facts and phenomena to support that assertion.
Protocols are open standards that anyone can implement and use without needing permission from or reliance on a single entity. Twitter, by contrast, has always been a proprietary platform, entirely controlled by a private company, which fundamentally undermines the comparison.
Most of the challenges Twitter has comes from not actually being a protocol. If Twitter had been designed or evolved as a decentralized protocol, it would have avoided many of the issues it faces today.
Now there's a gem of a line...
It's admittedly a little easier to drift apart though when you deliberately delete your access to the place where they post all the shit that's happening in their lives...
https://www.royalmint.com/shop/books/Newton-and-the-Counterf...
Excellent book about Isaac Newton's role in solving the great recoinage crisis.
Zuck has probably done exactly that cost-benefit calculation — FB has put enormous resources into fact checking, and to most people it hasn't moved the needle on public perception in the slightest. Facebook is still seen through the lens of Cambridge Analytica, and as a hive of disinformation. The resources devoted to these efforts haven’t delivered a meaningful return, either in public trust or regulatory goodwill.
That’s because American cities do their best to make themselves as car-dependent and unpleasant in downtown areas as possible. Of course American college kids want to move out to the suburbs, because American downtowns are not nice places to live. Offer people the choice to live in nice central walkable neighbourhoods like in Europe and they tend to take it.
He argues for a society where people are both free and equal, but he recognized that some forms of inequality could coexist with freedom, provided they were rooted in merit or necessity, rather than arbitrary privilege. Also, when he talked about the Rights of Man, it wasn’t a rhetorical flourishes, he did mean man.
It’s a mischaracterization too to say he hated the democratization of publishing. His own ideas gained traction precisely because publishing allowed them to reach broader audiences. His critiques of printing and arts weren’t aimed at access itself but at the unintended consequences that came with it.
I’d say this works exactly once - Apple will get a one time hit out of customers upgrading to an AI enabled phone, which will have a SOC capable of running AI (customers don’t need to know what a SOC is).
For anything beyond that, the media will likely pick up that it’s not strictly necessary and you’ll already have pocketed a lot of the benefit from having your first AI integrated phone.
People love the seamless integration of hardware, software, and services that Apple provides, but introducing a mandatory yearly fee would erode that goodwill pretty much instantly.
It would be more or less impossible to pull off.