For software engineers it is hard to protest in public since Microsoft controls GitHub and many "free" OSS projects where most real contributors have left after Microsoft installed a small ruling class of otherwise unremarkable software engineers.
For Hollywood writers, artists, musicians, book authors it is much easier to protest. You could go to Redmond for a couple of weekends, camp on "One True Microsoft Way" and protest.
And the NYT would cover this, since its interests are aligned with the protesters.