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kevin_indig

87 karma · joined February 28, 2017

VP SEO & CONTENT @ G2

Mentor @ German Accelerator

www.kevin-indig.com

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kevin_indig··on The impact of GPT-3 on Google Search, a complex-adaptive system
Everybody’s reaction to the many GPT-3 demos on Twitter have been the same: First, it’s “oh my god, is this real?” Then, it’s “People are gonna lose their jobs.” The fear of GPT-3 replacing writers and designers is real. While I think some of the concerns are realistic, many are not.
kevin_indig··on Platform Confluence
Aggregation theory describes the shift of power from supply to demand, growth based on zero marginal cost, and direct relationships with users. Platforms like Google, Facebook, Amazon, and others were able to become aggregators because of the internet.

The next step in the evolution of aggregators is Platform Confluence: the combination of several apps and sites owned by the same company into an ecosystem in which user signals and ads reinforce each other.

kevin_indig··on Why I left Substack and the Email Renaissance
That was one of the reasons I decided to go with my own platform. But Substack is not like Medium because it provides less discovery and more of a platform for writers. Medium, on the other hand, is more like an aggregator.
kevin_indig··on Why I left Substack and the Email Renaissance
Got it. What's the incentive for readers? Discovery of better content?
kevin_indig··on Why I left Substack and the Email Renaissance
Not that I know beyond the stack I mentioned in my article. Ghost is another one that comes to mind.
kevin_indig··on Why I left Substack and the Email Renaissance
What did you switch to?
kevin_indig··on Why I left Substack and the Email Renaissance
> We're sharing our revenue with you, not the other way around!

Gotcha. So, what's the value I'd get as a creator, i.e. why should I not charge through another platform?

kevin_indig··on Why I left Substack and the Email Renaissance
> All that matters is the content, not the way it is delivered to the user.

I think it matters for the creators, though.

kevin_indig··on Why I left Substack and the Email Renaissance
> If you write for big medium publications you can get a lot of traction.

If you leverage their algorithm cleverly, yes. But you still don't own your content or the platform. You're at the same mercy as on Facebook, Twitter, or Google.

kevin_indig··on Why I left Substack and the Email Renaissance
I dunno. There's no feature.
kevin_indig··on Why I left Substack and the Email Renaissance
I side with @bgroat a bit, the unit economics seem a bit steep. I like the idea of filtering internet content in general for 100% completion. I think there is something there.

I'm not sure if the incentive for creators is there, e.i. why would a creator share revenue for fully read articles?

I think you found a value-add for the demand-side of the market but not the supply-side. That's something I'd iterate on :).

kevin_indig··on Why I left Substack and the Email Renaissance
Thanks for reading! Memberful integrates directly with ConvertKit, so you don't have to do much besides setting up some list tags in ConvertKit (see here: https://memberful.com/help/third-party-integrations/convertk...).
kevin_indig··on Why I left Substack and the Email Renaissance
RSS is not the only reason but enabled, for example, Apple to create a platform for podcasts.
kevin_indig··on Why I left Substack and the Email Renaissance
2 years ago, I started a newsletter on Mailchimp called Tech Bound and built it out to +3,000 subscribers. 3 months ago, I decided to migrate to Substack. One week ago, I went from Substack to publishing on my own site. In this post, I explain why, what my current stack looks like, and a larger trend that has been in full swing for 2 years.
kevin_indig··on Ask HN: How to organize personal knowledge?
I use Evernote (for notes) and Dropbox (for files). What helps me to stay on top of things is that I write everything in Evernote myself and then add the references at the bottom.

First, that helps me to rephrase knowledge in my own words (except for quotes, of course), which is good for retaining knowledge.

Second, I use tags and note links that help me to navigate through pieces of knowledge.

Third, I only store files in Dropbox, with a very well-maintained folder structure.

I don't clip stuff in Evernote and don't just copy/paste. I think that bloats the whole thing up and makes it unnavigable.

kevin_indig··on Ask HN: Successful one-person online businesses?
Love that site! Do you know of any other ones who are doing that?