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kervokian

430 karma · joined July 28, 2016

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The language of marketing is so imprecise as to be almost meaningless

marketingweek.com·4 pts·kervokian·
0

Frustrated at Work? That Might Just Lead to Your Next Breakthrough

nytimes.com·1 pts·kervokian·
1

50 Phrases That Kill Creativity

davedufour.com·2 pts·kervokian·
1

How to Negotiate with Ransomware Hackers

newyorker.com·1 pts·kervokian·
0

A little corner of the internet to find good landing page copywriting examples

greatlandingpagecopy.com·1 pts·kervokian·
0

The Cost of Free Technology

spectator.co.uk·2 pts·kervokian·
0

Beyond Burned Out

hbr.org·2 pts·kervokian·
0

The Nixon Seminar with Peter Thiel

nixonseminar.com·58 pts·kervokian·
75

Oldie but goldie: How the Mad Men lost the plot

ft.com·2 pts·kervokian·
0

Sir John Hegarty: The Ad Industry Has Given Up on Persuasion

lbbonline.com·3 pts·kervokian·
0

Adland Is an Island

alexmurrell.co.uk·2 pts·kervokian·
0

How ITV and Veg Power persuaded British kids to eat their veggies

creativesamba.substack.com·2 pts·kervokian·
0

Ahhh, the Power of Expectations

creativesamba.substack.com·3 pts·kervokian·
0

Facebook Never Fails to Disgrace

typeagroup.cmail19.com·1 pts·kervokian·
0

The Most Unfashionable Form of Advertising?

davedye.com·3 pts·kervokian·
0

The surprising brilliance of meal kits

spectator.co.uk·3 pts·kervokian·
1

Ad legend John Hegarty on the core principles of brand building

campaignlive.co.uk·2 pts·kervokian·
0

A little technique to write unignorable headlines: handle objections right away

teardwn.com·1 pts·kervokian·
0

The persuasive way to use numbers

teardwn.com·1 pts·kervokian·
0

Use your audience’s language, not yours

creativesamba.substack.com·3 pts·kervokian·
0

A landing page template that explains how to write persuasive web copy

copyipsum.com·4 pts·kervokian·
0

The Troxler effect, another example of how our minds filter reality

creativesamba.substack.com·3 pts·kervokian·
0

The Politics of Humiliation

campaignlive.co.uk·2 pts·kervokian·
2

Two-sided messages: they sound stupid. And they work

medium.com·3 pts·kervokian·
0

Marketers should think more about handbrakes than accelerators

marketingweek.com·2 pts·kervokian·
0

Breaking the Fourth Wall when you're writing marketing copy

creativesamba.substack.com·2 pts·kervokian·
0

How can your brand (and your website) grow? Be distinct like António Variações

creativesamba.substack.com·3 pts·kervokian·
0

How Biased Are We?

campaignlive.co.uk·2 pts·kervokian·
0

If you want a bigger marketing budget, focus on creating cash flows

marketingweek.com·1 pts·kervokian·
0

Two-sided messages: they sound stupid. And they work

creativesamba.substack.com·12 pts·kervokian·
0
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