I notice this too.
I've made a new year resolution in 2024 to be much more outgoing with my friends and coworkers, and to go to more concerts. My wife isn't a concert person, and I don't have many local friends. But still, I always buy two tickets and, to the friends and colleagues I will offer the other ticket, usually in conversation or at random, usually months in advance, and usually at no cost just because I just really like having friends -- who doesn't?
Of the 6 shows since then, 4 people accepted to go with me, but all of them ended up cancelling. One friend tapped in at the last second just because he was a local student with nothing better to do on friday night. So I've been to a lot of concerts alone, which kinda sucks. Everyone else is there with some companion, but I'm kinda extraverted so made a few acquaintances.
I also planned a fishing trip with another -- free airfare (companion pass) and lodging (family condo) for them -- and cancelled about 2 weeks prior to it.
I also realized i'm the manufacturer of my friendships -- I am the one who asks friends out for lunch, brunch, hikes, beers, coffee, picnics, game night, etc. I'm the conversation starter. I send the plurality of reels. I'm reminded of my friends on a daily basis from random happenings, that spur me to get a gift, or send a news article, or just a pic or text, or to form a plan for a birthday party or fishing trip or cross-country flight or anything.
They'd often accept the small stuff, and things were good. But I backed away during my recent paternity leave, and they basically disappeared. I still send and receive some how are you's, but it made me realize how lopsided my relationships became.
I kinda burnt out manufacturing my relationships (also after learning about that term), so I stopped, and for the last 3 months I've been essentially devoid of friendship (except for one person who ).
Started to make me think I smell or something, but reading of the male loneliness epidemic and an overall dissolution of community is making me realize the only thing I'm doing wrong is not continuing to manufacture my friendships like I was before.