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kartikrao

2 karma · joined March 12, 2012

I'm an engineer, an entrepreneur and co-founder of a tech startup called Adinfinity. We build vendor agnostic advertising, analytics and targeting products for publishers to help decouple, derisk and focus on monetize easily.
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kartikrao··on Poll: What is your primary operating system
Being a programmer, I want an OS that gets out of my way and lets me focus. I find the 'busyness' in some of the OS's distracting and a drain on productivity. Availability of tools and one's aesthetic preferences are also important, for me once I switched to OSX there was no looking back. That being said Windows or Linux may be better choices for people with other needs or preferences.
kartikrao··on Review my startup
Thanks for the feedback, yes the website has miles to go !!

The problem we solve : We standardise the integration of advertising, analytics etc. for a website. So the website does not have to manage N vendors, our code abstracts all those API's out and is flexible and dynamic.

Its easy to change vendors (e.g. OpenX to Google) as we swap vendors at our end, so no changes required to your website.

You can apply rules for e.g on site 1 use Google, on site 2 use OpenX, these can also be based on geo, user data etc.

kartikrao··on Tell HN: Steal my ideas
We've built a product for publishers called "MediaAdapt"

Dynamic vendor agnostic tags for analytics, adserving and targeting. You can mix n match, add / modify providers easily. http://www.adinfinity.com.au