eh, I just don't feel like the writer understands or cares to explain how that whole process is actually detrimental to the world despite the fact that it "unites" it. Coke is just addictive sugar water that does nothing for anyone. When has coke given you something other than diabetes?
Kevin Ashton fails at pointing out the impact of this collaboration. Couldn't all of these talented people that made such a sophisticated product put their energy towards something.. I dunno, useful?