jthegiant

CROSSINSTALL - "We are looking for a Full-Stack Software Engineer to join our small (10 engineers) but talented Engineering team. Our engineers design, build and maintain systems that allow us to deliver high quality traffic at scale for our advertisers.

This position is in our San Francisco office (650 California St.), a few minutes from the Montgomery St BART Station.

Responsibilities:

Design, implement and maintain our internal and external dashboards to give data-based actionable recommendations to the business team and to our customers (PHP, JavaScript)

Be ready to roll up your sleeves and pitch in to help on any other tasks"

https://www.crossinstall.com/full-stack-engineer

Advertising industry insider here: I am seeing a lot of misinformation in this thread. Advertisers have been using (installs / In-app purchasing / shopping cart tracking) to calculate ROAS (ROI) for YEARS. And the modern targeting is actually pretty good in general.

Only big brand advertisers (like Clorox/PG/etc) evaluate ad spend on the impression/click level. This is not the norm (unless you want to lose your shirt to bots/fraud). We have made it a long way from the blunt-instrument advertising of past years. Full disclosure: there may indeed be a 'changing-of-the-guard' happening with regard to brand advertisers waking up to the available tech, but that is a different story..

Overall, this is a non-story. Many corporations were slapped with a massive bill after the passage of Trump's tax cuts. Not just Google. So with that liability, of course PROFIT dropped. But the REVENUE is what you want to look at for these 'bubble' discussions (and that is strong), so nothing to see here...