A bit tangential, but I grew up in an area with a lot of Vietnamese immigrants - so many, in fact, that I was regularly the only white face in a restaurant or store.
Watching the wider world grapple with unhealthy diets and the boring ('boring') healthy alternative, Vietnamese food has always struck me as THE perfect solution.
I'd been waiting for a while for someone to start a Vietnamese food chain in Australia and when it did - check out Rolld.com - it immediately blew up.
Taking Cuon (rice paper rolls), Bun, Goi, and the perennial favourite Pho, you have the foundations of a week's worth of delicious and healthy meals. (My mouth is watering just writing this)
Which makes me wonder why Munchery hasn't been pushing Vietnamese food harder, given its origins. I just don't understand - in a world where Chipotle dominates, where is its Vietnamese equivalent?