I failed to mention that my application will also be delivered as a service, not installed on my customer's systems.
29 karma · joined June 24, 2008
We're selling a SaaS solution to small businesses and our entire process is built around a free 15 day trial. I imagine that if we required payment info upfront, our sign ups would drop dramatically, our cancellation rates would go up and I'm not sure what would happen to the customer acquisition rate. If the net result is positive I wouldn't care about the change in our metrics.
Does anyone know of any articles written about that topic in particular?