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jmarbach

1,971 karma · joined February 12, 2010

http://www.jmarbach.com twitter.com/jmarbach john.marbach@gmail.com
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jmarbach··on Stripe is kick-starting market for carbon removal
This line is telling: "Governments are going to need to be purchasers to get things moving, get the cost down and improve the technologies," he said.

If if it were so critically needed, why is there no market demand for this product? Should the countries with low carbon production endlessly subsidize high carbon producing countries?

The hysteria around climate is starting to look much like Corona hysteria. Next will be the carbon passport.

If Stripe was serious about climate change, they would support the development of nuclear energy, stop flying on airplanes, move their data centers to cold climate locations, etc

jmarbach··on ExpressVPN employees complain about ex-spy's top role at company
You can use https://satoshivpn.com if you want to be anonymous. You get access to your own private server, and user registration is not even possible.
jmarbach··on FreePN: Open-source peer-to-peer VPN service
It looks like this will help protect your privacy when configured properly, however, it may be more difficult to accomplish one of the key values VPN users seek: navigating around censorship walls. Does anyone know if it's possible to specify the location of your exit node in the network?
jmarbach··on Pricing Low-Touch SaaS
Patio11 is practically synonymous with the phrase "charge more" in the startup world, however, his catch phrase cannot be more misleading.

For most prospective customers, you should charge less. For a select few customers, you should charge way more. Upping the ante indiscriminately only continues to make the world even more unequal and inaccessible for the people who need your products the most.

jmarbach··on Norwegian Air cancels order for 97 Boeing aircraft, sues Boeing
Same. My understanding is that adding larger engines, and moving them forward on the wing, make the the airframe unable to fly at level altitude without software automatically adjusting the pitch.
jmarbach··on DuckDuckGo Traffic
Ironically I just made the switch to DDG today with Firefox because Google’s results have become so polluted and irrelevant.

I expected Firefox to ship with DDG as the default but alas it did not to my surprise. Why is Google still the default in Firefox?

jmarbach··on Don't just roll the dice – Software pricing guide (2012) [pdf]
That’s true but it’s also pretty easy these days to recognize non-residential IPs.
jmarbach··on Don't just roll the dice – Software pricing guide (2012) [pdf]
I think it would make great sense!

Currently, we automatically connect to Segment (https://segment.com/integrations/modern-pricing/) to make the integration easier. Additional integrations have been commonly requested thus far, but we are prioritizing open platforms to start.

jmarbach··on Don't just roll the dice – Software pricing guide (2012) [pdf]
Yup! Volume-based pricing is a simplistic way of charging different prices for different customer segments.
jmarbach··on Don't just roll the dice – Software pricing guide (2012) [pdf]
Yes, currently the pricing for each successful score changes by volume. $0.002 per score while under 1M scores per month, then $0.001 per score for scores beyond 1M per month.
jmarbach··on Don't just roll the dice – Software pricing guide (2012) [pdf]
This is a terrific guide overall and even provides guidance to develop your software pricing strategy beyond one common pitfall: assuming that you must charge one static price for all customers of your software.

In reality, different segments of your users have varying price sensitivities, which means the best practice is to charge the maximum price that each individual customer segment is willing to pay. Skip to the section on "Versioning" to read more about this.

Disclaimer: I run an API that helps businesses carry out versioning/dynamic pricing, https://modernpricing.com

jmarbach··on The trouble with VPN and privacy review sites
I started wondering which VPN might be best to use, then I realized, there's little comparison to your own server. Outline VPN is a neat open source tool that makes this possible with no server setup or maintenance required: https://getoutline.org/en/home
jmarbach··on Duffel (YC S18) raises $30M for flight booking API
Amadeus offers an easy-to-use and affordable flight booking API too: https://developers.amadeus.com/self-service/category/air/api...

What's new here that Amadeus or Sabre do not offer?

jmarbach··on Show HN: Maximize your profit with dynamic pricing
There are no legal implications for doing this based on jurisdiction. As one of the other commenters points out, the cost of a Big Mac varies widely depending on your geography. This is an example of McDonald's adjusting their prices to their local market.

As an aside, it is illegal to discriminate on the basis of race, religion, national origin, disability, age, or gender. This product is not considering in any of that information. It simply considers an IP address and a user agent.

jmarbach··on Show HN: Maximize your profit with dynamic pricing
There is one precedent for this that spans all people: taxation. People with lower incomes will get better access to products. Meanwhile, people with higher incomes will contribute more, because they're able to.
jmarbach··on Dear Email Industry, We’ve Got a GDPR Problem
Browsing the web in Europe is like experiencing the rebirth of the pop-up ads era. It has lead to compulsory acceptance. This too shall pass.

There is a reasonable expectation that when you submit your email to a company in exchange for their service, they will email you communications relating to their products and services.

jmarbach··on Ask HN: Who is hiring? (November 2017)
Codecademy | Product Marketing Manager / Director of Paid Acquisition / Content Marketing Associate | New York, NY | Fulltime | ONSITE

Join the Marketing team at Codecademy. We're responsible for driving enrollments in Codecademy's new paid courses, in addition to spreading broad awareness of Codecademy's free course offerings across a variety of channels.

We're seeking outstanding creative minds who have experience in demand generation activities at consumer-facing companies. Please reach out if you're interested in helping us teach evermore people the skills they need to earn jobs!

Contact: John Marbach, jmarbach@codecademy.com

jmarbach··on Tobacco industry generates highest net income per employee
One reason for this is because the Tobacco industry benefits enormously from manufacturing economies of scale. Take for example Reynolds American's (mentioned in the article) largest manufacturing facility in Tobaccoville, near their HQ in Winston-Salem. The Tobaccoville plant is capable of producing 110 billion cigarettes a year¹, and employs just ~1,200 people².

Let's say the average revenue per cigarette pack is $5, and there are 20 cigarettes in a pack. That works out to $0.25 revenue per cigarette. The Reynolds Tobaccoville plant is capable of producing $27.5 billion in revenue alone ($0.25 x 110 billion), for a labor cost of roughly 90 million (1,200 x $75,000).

1. http://www.nytimes.com/1987/08/23/business/what-s-new-in-tob... 2. http://www.journalnow.com/business/business_news/local/updat...

jmarbach··on Reddit's Ad Changes Reduce Your ROI
Can you please indicate exactly when the change from contextual to behavioral targeting was made and when it was communicated to existing advertisers? For example, in the initial announcement post (Mar 30) there is no indication that changes to the targeting methodology had been made already:

https://www.reddit.com/r/changelog/comments/62fake/weve_laun...

jmarbach··on Reddit's Ad Changes Reduce Your ROI
I was a long time and happy Reddit advertiser myself up until last month when their original ad system was deprecated.

I experienced the exact same change in results as the OP describes: An effective 10x increase in CPA with the same ad copy and what I understood was the same targeting. When you think you're paying for the same thing but experience worse results by an order of magnitude, then you know something is up.

The deceptive nature of this change is that their new ad platform does not explain any of details that their product manager has graciously offered here. It's too bad that it has taken a front-page HN post to get this information to light; this already undermines the trust of the ads product team at Reddit. Thank you to the OP for explaining the change in laymen's terms.

Next, despite spending tens of thousands of dollars with Reddit, it's nearly impossible to be in contact with a competent person on their ads team. My support requests have gone routinely unanswered, or at best I receive a template response after days and days. After this most recent change I tried a last resort option of posting in the Reddit ads subreddit, which also received no response: https://www.reddit.com/r/redditads/comments/6wlyya/using_the...

The only benefit I've seen in the new platform is conversion tracking, which is a basic feature that has existed on even the most rudimentary ad systems for more than a decade. The Reddit Ads platform is way behind the times, which is sad because they're sitting on some of the most valuable web traffic in the world.

jmarbach··on Scott's Cheap Flights: Growing a small side project into a booming business
Hopefully some of them will be one day in the future!
jmarbach··on Scott's Cheap Flights: Growing a small side project into a booming business
Not reliant on one particular API but rather a combination of API's that access flight search data caches (provided by Global Distribution Systems), manual searching, blogs, forums, and more.
jmarbach··on Scott's Cheap Flights: Growing a small side project into a booming business
Yes, sorry, at the moment it is mandatory to add a credit card to sign up for a First Class account. I believe this is actually a limitation with my payments vendor, Stripe.
jmarbach··on Scott's Cheap Flights: Growing a small side project into a booming business
First I just want to say thank you for your blunt feedback on the sign up flow that I've implemented. Feedback like this is what helps me truly think critically about my assumptions and divert towards more logic-driven choices.

My hesitation for not implementing traditional "sign up" language in the sign up flow is most likely due to my over-emphasis on the personality of the product at the expense of usability. On the flip side, I hope that for at least some set of users they feel as if the product is leading them on a fun adventure.

That said, I like your suggestions. The path to a sign up would be abundantly clear. I'll have to experiment with more traditional language and examine the results.

jmarbach··on Scott's Cheap Flights: Growing a small side project into a booming business
Please try Concorde's First Class membership free for one month using the coupon code "firstmonthfree", which is available to all users.
jmarbach··on Scott's Cheap Flights: Growing a small side project into a booming business
I like the idea of making use of the city's country flag. In terms of a design element, that would compliment the airline tail icons which I think are important to see from my perspective as a traveler. Thank you!
jmarbach··on Scott's Cheap Flights: Growing a small side project into a booming business
Thank you :)
jmarbach··on Scott's Cheap Flights: Growing a small side project into a booming business
Thank you for mentioning this. I'm sorry for the unnecessary repetitive credit card input. My plan is to separate the editing of payment and location preference to their own pages in the future.
jmarbach··on Scott's Cheap Flights: Growing a small side project into a booming business
Thank you! The deals that I post and distribute are sourced from a variety of sources including manual searching with tools like Google Flights / QPX (like Scott's team), programmatic searching (expensive as others have mentioned in the comments here), forums or blogs, and of course Concorde's "Discover" tool. The Discover tool makes use of a cache of flight search data that is collected from Global Distribution Systems (GDS) such as Sabre and others. Further reading on GDS's: https://en.wikipedia.org/wiki/Global_distribution_system
jmarbach··on Scott's Cheap Flights: Growing a small side project into a booming business
Thank you for the feedback! Agreed that the depart and return date inputs should be improved as you mention. I am always seeking to eliminate needless repetitive actions! I'll do my best to get this resolved quickly.
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