21 karma · joined October 8, 2010
The goal was to make a domain name registration and management system I'd like to use. That means no upselling and no charging for standard services like whois privacy, url forwarding, and email forwarding.
I also made it easy to set your domain names to not auto-renew and to transfer away your name.
There is also no magical price change the second year or hidden fees that show up at the end of the purchasing process.
It has some decent traction so far and the current users seem to really like it. I'm currently working on an API and iPhone app to try to make it even more appealing.
In regards to how much I would need to stay in business: The current cost to keep the site up is just under $200 per month. My revenues are already above that. Obviously my credit card transaction fees need to be deducted and the registrar I resell through will get a cut. I plan on paying that out of pocket if it makes no money because I enjoy using it for my domain portfolio and I think my friends do too.
In regards to what would happen if it did shutdown (I obviously would prefer this not to happen): The registrar I resell through (Key-Systems) would then be the registrar you would use. They are among the 15 largest registrars (according to ICANN) and manage more than 3 million domains.
I hope that answers some of your questions. I do agree that with something like domain registrations you have to be very careful.
Thanks!