12 karma · joined July 13, 2013
twitter.com/jeffstoneblake guestmanager.com goodnights.me
Read my most recent case study of how I took a large University student festival paperless: http://guestmanager.com/customers/ams-events-university-of-british-columbia/student-cards-replace-paper-tickets
Sure, they're nice creatures. If I had a choice, more often than not I would say let the thing be. But I also own a speargun and hunt on occasion. I like the sport, and it feels good to put your own skills on the table once in a awhile. What irritates me is how irrationally angry people get... it's an act of selfishness, a chance for a relatively passive person to stand up for something. It's not really about the octopus, it's about their beliefs. People have to stand for something... whether that's Obama or an Octopus, it doesn't really matter.
The cool thing about running a company, as I'm sure a lot of people here do, is how quickly you get to see the big picture on the world, and sit in the shoes of everyone else's perspective. Wearing a lot of hats and working on hard things really trains you to only give a shit about things that matter, things you can have an influence on, where the goal is not to change people's opinion subjectively, but to prove, objectively, that you can add value and earn a place on this planet.
BUT now look at the "primitive" roundabout. It wins. Something thats simpler, won't fail, and actually keeps people safer.
This is the dilemma I always fight with myself when I build tech solutions to problems: Does this really make it better? Just because I think its cool, or even that I am proud of it, doesn't mean its good for people to use. For me it always comes down to what is the best. I believe the best in anything is very objective, and that can often lead to very existential questions...
I make software that replaces paper tickets. The battle is always there when someone will say they just want to stick to paper tickets. Sometimes, its hard to disagree with them.
but when a customer pays me money, I start to feel better for awhile. Then the thought is not: 'is this the best solution to this problem'... but rather: 'is this the best thing I am capable of'
For example, I use Beanstream (canada), my monthly fee is about $70, but I pay a much lower discount rate (as I can plug in my own merchant account), and my per transaction fee is only 10 cents. When I do 4,500 transactions in one month for a big event, that saves me $900 alone. I can also do automated ACH transfers to my clients (I provide event ticketing software), Interac Online support, and more. My business model is also TPPA (third party payment aggregation) so the risk is much higher. They also have great customer support.
But the $70 does hurt. I think more and more gateways will start to have to offer no monthly fees much like Stripe/Braintree.
After realizing event ticketing is quite the classic commodity, I asked myself, how can I differentiate my offering? I can't compete on features, service fee kickbacks, venue relationships, etc. So I built a guestlist component and targeted it directly for nightclubs. And so, after a couple failed fundings, working with crap people, I had a great product, a couple loyal customers, poor marketing. I've spent (am spending) tons of time to clean up the company (get it down to just me, no overhead, etc) - I've dropped the whole 'startup thing', now I'm building a SaaS company for myself & my customers, and see where it will take me. I prefer the freedom and debt-free lifestyle of living that it affords me, over being a CEO of some venture funded company.
But to really answer your question, I got my first (SaaS) customer by hanging out every night at nightclubs, getting a couple people to evangelize using my software through the beta's. Once it was good enough, such that I didn't have to do anything for the club to operate itself, I went to another nightclub and just sold them on it. It wasn't that hard because the product is good. The clinching feature in my case is the ability to add a guest to the iPad via SMS - promoters love that. Now I am trying to figure out how to scale up my efforts, see if any partnerships make sense, maybe move geographically (I'm in Vancouver, but American)