Where I'd push back is on what this means for the average person. Most people have no protection against phishing beyond what their email provider and browser give them. If that protection is fundamentally reactive, catching threats hours or days after they go live, that's a real limitation worth talking about honestly. The 84% number isn't meant to say GSB is broken. It's meant to say there's a gap, and that gap has consequences for real users regardless of the engineering reasons behind it.
On the marketing angle, we aren't currently selling anything. The extension is free and so is submitting URLs for verification. We recognize it would be disingenuous to say we never will, but at the very least the data and the ability to check URLs (similar to PhishTank before they closed registration) will always be free. The dataset is also sourced from public threat intelligence feeds, not a curated set designed to make our tool look good. We think publishing findings like this is valuable even if you set aside everything about our tools.