Herman Miller's Mirra chair is more affordable than the Aeron. I have been sitting on one every day for almost four years and I am very happy with it.
11 karma · joined October 29, 2008
Of course, it's not for everyone, but it's flexible enough to fit most people very well.
There is also the issue of leverage. If you need $500k, you don't raise $500k, because when you run out and start looking for more money, your negotiating position is very poor. Instead you raise $2M, then start to talk to investors again when you have spent half of it.
In my experience marketing is not a significant portion of expenses for a startup.