22 karma · joined September 22, 2013
In 1996, Nike decided on a sports experiment / PR stunt - it would pay for two Kenyan long distance runners, Philip Kimely Boit and Henry Bitok, to train in cross-country skiing for the 1998 Winter Olympics in Nagano, Japan. The two Kenyans have never skiied before in their lives - heck, they've never even seen snow until they arrived in Finland to train.
Bitok never qualified for the race, but Boit did. He cross-country skiied in the 10-kilometer classic in Nagano ... and came in dead last. The awards ceremony for the race had to be delayed because the winner, Norwegian cross-country skier and legend in the sport Bjørn Dæhlie, insisted on waiting 20 minutes for Boit to cross the finish line so he could cheer Boit on!