It isn't new, but it's beyond annoying and beyond intrusion. Personally, if I had the servers for it, I'd provide a platform based on XMPP using it (though I haven't tested out XMPP's strengths).
93 karma · joined May 18, 2012
[ my public key: https://keybase.io/jackyalcine; my proof: https://keybase.io/jackyalcine/sigs/r5LtgkS7KBhOH_d59PBiynlvHnSPQAXTuDTENcF-8kg ]