I agree with you and made a comment in another related thread. I think there’s just a subset of people online who don’t realize it’s a value judgement or just take issue with others judgement of value in owning a truck.
I mean I don’t doubt that marketing has some positive return for anyone selling something. But are they marketing me to buy a truck or to buy their truck. There’s a huge distinction.
I always find this talking point so weird. Trucks are great and people want them. There is no ultimate truth here where people can't see the light and evil corporations are making us buy trucks. Theyre making trucks because we want them. I love mine, and admittedly don't really "need" it.
Most of the big players started working on hardware for this stuff in 2018/2019. I worked at MSFT silicon org during this time. Meta was also hiring my coworkers for similar projects. I left a few years ago and don’t know current state but they already have some generations under their belt