It also looks like m.bing.com/robots.txt blocks /search while their actual URLs are /Search - I guess Googlebot treats robots.txt as case-sensitive.
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It also looks like m.bing.com/robots.txt blocks /search while their actual URLs are /Search - I guess Googlebot treats robots.txt as case-sensitive.
If you don't want the page to be included in the index at all, you can use the meta noindex tag, by putting this in the head:
<meta name="robots" content="noindex" />
Pro tip: you need to also unblock that page from robots.txt - if Google isn't allowed to crawl the page, it can't see the meta noindex tag, which means it would stay indexed.
I'm not entirely sure how easy it is to do and it would take a bit of hacking with your Wordpress template, but as a compromise you could look at having each category page (so /apps, /widgets, /whatever) have it's own background image - although I imagine completely different themes or very different styles could be a bit of a nightmare.
I'd also recommend reading some of the guides on seomoz.org - you don't necessarily need to know enough to be able to handle it all yourself, and create your own search marketing strategy, but knowing the basics will help you enormously if you choose the route of pitching for help from an agency or freelancer.
I would generally avoid 'automating' SEO - stay away from software that makes unrealistic promises. There are some tools that can help give basic advice by grading a site, but you should definitely stay clear of software that promises to improve your rankings all on it's own, or software that says it will automatically build a ton of backlinks to your site (9 times out of 10, that software will hurt you in the long run).
If you do choose to eventually hire an SEO, or an SEO agency, you can generally tell the good ones from the bad because they'll be happy to answer any questions you have. Good SEOs will be open and honest, will NOT guarantee to get your site ranking for your selected keywords and WILL sit down with you and run you through a proposed strategy for improving your site, finding the right keywords and working out the most effective way to build good quality links to your site. I'd also recommend asking them for case studies that can demonstrate effective results for previous or current clients.
Good luck!