However, only a terrible boss thinks their reports get paid to do what they want.
137 karma · joined February 5, 2018
harry@embeddable.com
However, only a terrible boss thinks their reports get paid to do what they want.
If you have any examples of pages you particularly like to hand, I'd love to take a look.
If you know you won't be profitable for a while and require outside investment, then you need a longer runway as it can take a long time to raise money.
If things are going well, but you've built your business on a channel you have no control over, like facebook (and one change to their algorithm / one even cyclical change in costs can screw you - this happened to a 'previously' successful side project I created) then it's best to save as much as you can - at least if you want to / think you can find another channel.
If you're working on a startup and aren't planning on raising money, then sometimes a shorter runway is a good thing - i.e. you don't want to dedicate yourself to 'the wrong' project for years.
If you've found a growth machine and output currently equals 2*input, there's not much point saving money huge amounts today. Best to continue investing.
Sure there are tons of other scenarios.
As for its effectiveness, this is always a bit tricky for SaaS, not least because the consideration stage tends to be quite long and people flick between devices, which makes attribution a bit of a nightmare. We’ve done some pretty obvious stuff, like comparing our sign up rates before and after adding the demo / recording whether people who sign up have done it etc, which is useful to know - though not always accurate.
More anecdotally, we spend a lot of time speaking with users and visitors and the demo comes up surprisingly frequently (including how we made it, which is why we wrote the post!) - it’s been a pretty quick, straight forward way of showcase Trevor’s interface.
Shortly, we’ll be adding several new steps that demo features that are commonly used by our existing customers.
Any thoughts about what else we might do / how others measure success?