But that's their point. When you have people with no jobs, that counts for the unemployment. But even I know how difficult it is to find people to hire for our company as I do HR for a technology firm. There is a high demand, just shortage of people to fill the positions.
I don't think the name has too much to do with it. Yes, it plays a role, it shouldn't be too long and should be memorable, but there are many successful sites that have truly sad names. Just a thought