greenerplate

I would think that a lot of that shift happens due to general consumerism. The more you earn, the more you tend to spend. With a lot of the top-end restaurants still being heavily skewed toward meat-based dishes, people that normally would be eating a lot of canned beans, pastas, rice, and such are now consuming meat in larger quantities. There is definitely an air of "you made it" around meat-based dishes.

Exciting to see that veganism is picking up steam in 2018. It's sad that it has been 10 years since this was initially released and the limited progress that has been made, but progress that is being made is encouraging.