926 karma · joined March 19, 2010
please add an option so I can invert the x/y lookaround axis like I can do in a video game.
In the case of wsj it would seem they are offering more generalized content in order to reach a wider audience to compensate for a potential niche audience saturation.
I think paid is definitely the future for news sites. Ad revenue brings in no where near the amount of revenue a paid subscription can generate per user. The question remains is there a hybrid model that can do both in a similar way that the airlines have pricing tiers on their seats to fill the planes (not everyone will pay for a first class/business seat, but that class generates way more money than all of coach). WSJ is doing selective free content and has a free registration that allows you to see a surprising amount of content, but what you get is not predictable (meaning when/if/what subscriber content will eventually be visible to the free registrant).
I would like to see a mainstream newspaper test a strategy where if you want the current news you need to pay, but over time (as less paying subscribers are interested), it is released into the free space to monetize potential ad revenue.