http://brianford.newsvine.com/_news/2012/02/13/10398704-sams...
> Responding to questions from New York Times correspondent John Markoff at a Churchill Club breakfast gathering Thursday morning, Colligan laughed off the idea that any company — including the wildly popular Apple Computer — could easily win customers in the finicky smart-phone sector.
> “We’ve learned and struggled for a few years here figuring out how to make a decent phone,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.”
But, really, what does anyone expect incumbents to say? They know that they can't compete with Apple on the ecosystem. They know that they can compete with Apple on the quality of the picture, because that's the part that they will likely be supplying to Apple anyway. It's clever to try to shape the direction of the discourse away from the stuff Apple will be trying to compete on and back to what Samsung try to compete on.