It really isn't because the free market ideology never grasped the full complexity of how our world actually works. It's a false ideology that rulers preach to the masses, see here for a talk on "the free market".
Protectionism for the rich and big business by state intervention, radical market interference.
https://www.youtube.com/watch?v=WHj2GaPuEhY#t=349
I'll give you an example of what happed to PC videogames. Over the last 20 years corporations have taken full control over PC videogame software by a campaign of propaganada and selling games where they fraudulently take advantage of the publics ignorance and irrationality to steal game software by rebranding this software mmo/online. It's a way to cheat the population of owning their own software.
Games like Overwatch and world of warcraft and diablo 3 all normalized basically taking freedom away from customers. Markets can't work in a post technological society because corporations have all the power in the relationship to force policies. The human brain never evolved to live in a high tech capitalist society which is why we now have videogame dystopia out in PC game land.
In the 90's we had full blown level editors and server executables, post mass high speed internet. Game companies can simply take the software hostage and chain it to a backend server committing fraud on a mass scale. No law or anti trust can prevent this shit since most people are too technology illiterate to comprehend how they are being defrauded.