285 karma · joined January 23, 2022
Besides these, a welcome sequence where I send some of the most liked editions worked great for my newsletter.
It allows a new subscriber to get familiar with the content and unsubscribe early on if it's not for them. I saw a 10-15% increase in open rates thanks to this.
Obviously, this is for newsletters with timeless content rather than news.
Via negativa, the lindy effect, barbell strategy, optionality, iatrogenics, the Procrustean bed...
Annie Duke (professional poker player) had a great book on this called "Thinking in Bets."
The main idea is that good decisions can create bad outcomes. And bad decisions can create good ones (because of luck).
So she suggests making decisions by calculating expected value like a poker player. And separating the outcome from the quality of the decision.
But my favorite is Antifragile from Taleb.
I'm discovering quite interesting projects.
Here's mine:
I write a newsletter about mental models for entrepreneurs.
Most content on the topic has too much jargon and is boring. So I'm trying to explain these useful ideas with business stories. And in an actionable way.
After some iteration, started getting positive feedback and just crossed 4000 subscribers.
It's free. But I'm planning to start monetizing it with sponsors soon.
I feel the same when I open a good book and read without distraction for hours. It's like mental detox after social media full of short-form videos.
We'll see a wave where what's timeless and simple make a return — like text-only content.
When will we see a company forbidding Slack and Teams?