Just completed some work with a large higher education client. There seems to be a real battle forming in education between Google and Microsoft.
On one side the institutions cash strapped from years of government under-investment into education and with lots of their infrastructures long beyond end-of-life.
On the other, large software vendors that - like with FMCG - want to create their products from childhood onward as everyday items that every child knows (and will continue to buy for the rest of their lives).
Within higher education, at least in the UK, Microsoft seems to be winning in the moment.
You have only a (very) small set of universities that are providing Google apps etc to their students. With HW - BYOD and that latest every second year student now has her own computer(s)has most likely helped a few of the universities to stay more easily afloat. Microsoft at the same time has managed to win over more than 60% of all universities in the UK (to use Office 365).
One reason for that might also be that those universities that tried to provide Google Apps 1-2 years ago to their students mostly had rather negative experiences & many issues with the "roll-outs". But an even more important reason is the continuous dominance of MS Office in the business world - full proficiency with MS Office does still sound much better on a CV than having used Google Apps for 4 years.
This is now intensifying with Microsoft providing MS Office for free directly to all students (including K12) latest from next month on. They have last week started to give free access to their mobile (iPad, Android - tablet solution soon arriving) versions and those are now leading the download charts of all app stores. BTW - real world stats show that about 2/3 students use MS Office on at least 2 devices (laptop plus 1-3 mobile).
And the battle for the education infrastructures (storage space, business compute, thin clients - higher edu is one key client for that market) is also intensifying with MS now getting more aggressive with their virtualised desktop solution offerings (see also IE as a service).
If Google wants to regain some ground here it needs to provide more turn-key solutions in the infrastructure area. With day-to-day web based and virtualised application infrastructure, the OS becomes more and more secondary for typical end users (HPC / scientific computing / design & engineering are completely different ballgames and dominated by Apple machines on one side and linux / unix clusters for the other use cases).
When most mass use and productivity apps can be delivered to almost every machine including Chromebooks in those ways, the end user OS has fully become a commodity and decisions are / can be made mainly by the price / cost only. At that point Chromebooks (together e.g. with NUCs today, US$100 sticks to plug into monitors running Win8/10 / ChromeOS tomorrow) might become the cheapest option with all the consequences for the manufacturers (small margins, scale needed, etc).