To me this sounds like the final step to the end of Big Blue's organisational culture and corporate identity.
Sold off most of their manufacturing and now becoming one more "service provider" - classic setup: 6 overhead / 1-2 delivery (1 Programme Man, 3 PMs, 1 engagement & liaison man. - 1-2 tech staff doing the implementation). Target task: sell more IBM services to the client.
Or maybe they want to live off their vast patent portfolio - when will we start to call them a non practicing entity?
Sad story.