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egusa

713 karma · joined March 9, 2015

My name is Conrad Egusa, I'm the CEO of Publicize (https://publicize.co) & Espacio Media Incubator (https://espacio.co), a Global Mentor at 500 Startups, and I'm a former VentureBeat Writer.
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egusa··on We’re from TheVentureCity's Product-Led Growth Bootcamp. AMA
For growth FB, Google, Whatsapp and Pinterest, did you find there was one primary method of growth they all used? (that's also applicable to founders of the new tech companies)
egusa··on ‘Zuck Buck’ Grilled in the House: Facebook CEO Defends Libra in Hearing
“Facebook is about putting power in people’s hands… Giving people control of their money is important, too. A simple, secure and stable way to transfer money is empowering. Over the long term, this means that more people transact on our platforms — that’ll be good for our business.”
egusa··on Universal Basic Income is 'best way to distribute equity stake in productivity’
Andrew Yang is getting a lot of traction with UBI in the Presidential race. It'll be interesting to see if more candidates run on this platform for the Senate & Congress.
egusa··on Mexico becomes the deadliest country for journalists in 2019
It's surprising to hear that this happened in Playa del Carmen (which has always been a popular area for tourists).
egusa··on Predicting Stock Performance with Natural Language Deep Learning
really interesting article. i imagine the financial markets being one industry a lot of people apply deep learning models to.
egusa··on Decoded – A web series sharing modern developer best practices
this is definitely one of the more interesting ideas i've seen on HN recently
egusa··on Show HN: A simple way to create personas for design or marketing
i could see this being a really useful tool for marketers, great job to the team who built it
egusa··on The HyperDev Tech Stack
"a developer playground for quickly building full-stack web apps"

i like the idea, good luck fog creek!

egusa··on Show HN: HyperDev – dev playground for full-stack web apps by Fog Creek
congrats on the launch, it looks really easy to use
egusa··on [dead]
We took HN's feedback and launched Publicize 2.0. Startups look at PR as a black box, and our aim with 2.0 is to deconstruct the PR process. Any comments and feedback are appreciated.
egusa··on Moz raises $10m Series C from Foundry Group
i've always been a fan of moz, starting with its founder rand fishkin. the value and advice they've provided from the very beginning, it's something i learned a lot from and im sure other founders as well.
egusa··on Economic Inequality: The Simplified Version
great article. i know it was written to clarify earlier misinterpretations, but i really found i took away more from this one than from the prior article. it reminds me of the mark twain quote "If I had more time, I would have written you a shorter letter.”
egusa··on Common: Co-Living Startup from a General Assembly Founder
brad hargreaves (the founder of common, also co-founded General Assembly), is an amazing guy; super humble, really willing to help others. it's great to see him having so much success.
egusa··on Hearts on Twitter
I think its a good idea, but the "like" to me feels too much like Facebook.
egusa··on How we’re changing Colombia through open-source communities
everyone mentioned in the article is doing great work in Colombia. juan pablo, the author, has been really important to the developer movement (from another entrepreneur's perspective from medellin)
egusa··on Refactoring to a Happier Development Team
i hadn't heard of this before, but i think it's a great idea and am surprised i don't see it more often.

"We were charged with increasing the happiness and productivity of the engineering team."

egusa··on A Different Approach to VC
it's great to see indie.vc and its new approach to investments in companies; i think the challenge is that most vc models are based on a power-law (and i'm not yet sure how that fits with indie.vc's model)
egusa··on Evernote cuts 47 employees and shuts down 3 offices
businessinsider had a great article on evernote here, "Evernote, the first dead unicorn", which really foreshadowed this: http://www.businessinsider.com.au/evernote-the-first-dead-un...
egusa··on How to Start a Business with a Significant Other
great article. particularly good point here "Needing time alone is completely natural."
egusa··on Success and Failure at Fog Creek
great podcast. this line in particular is great, "defining feature of a Joel and Michael company is putting people first, choosing people very carefully and then setting them up for success and letting them pursue the ideas."
egusa··on Y Combinator's new COO
great to see YC growing, congrats to qasar younis. this quote in particular is interesting: "If anything, we wanted to be more of a distributed version of Google one day and wanted to be able to allow innovation to happen without it being under one particular company.”
egusa··on How to Onboard Software Engineers
great point about onboarding providing a high ROI, it's something I haven't thought enough about. this is a particularly useful part: "The best person to help someone set up their development environment is the last person who joined, regardless of seniority."
egusa··on Bonsai: Bulletproof contracts, simple e-signing, escrow for freelancers
i just registered; great job with the user-experience. i think the team made it really easy to use.
egusa··on Show HN: Host scalable virtual conferences on Google Hangouts
i remember first seeing crowdcast present at the launch festival, it's great to see how much they've progressed. The design looks fantastic.
egusa··on Show HN: Publicize – PR for Startups
founder here: i'm 100% confident in Publicize. we always offer a 2 week money-back guarantee, but if you write info@publicize.co this month we'll provide you with 2 free weeks of pr service so you can see yourself (there are no strings attached). you can see some of our client results on our site as well.
egusa··on Show HN: Publicize – PR for Startups
thanks for your feedback. we've taken down the pop-up. we were on the fence earlier about having it up and you brought up good points.
egusa··on Show HN: Publicize – PR for Startups
yes, you are right that it's not a pure product. publicize actually does the media outreach, and we're 100% transparent so companies can see what we'll send, who we'll contact, and more. i think the problem we tried to solve is that historically startups could either pay traditional pr firms $10,000+ a month (many which can't afford it), or founders can do PR themselves (many which don't have experience in this area or the time). i think the current PR industry model works well for larger companies that aren't price-sensitive, but we wanted to create a PR service that minimized risk (we provide a 2 week money-back guarantee and prices are as low as $320/month) and maximized ROI for a market (early-stage startups) that I think historically was underserved.
egusa··on Show HN: Publicize – PR for Startups
thanks craig. publicize is different from traditional pr firms because as opposed to charging 6 month retainers for $10,000/month (a $60,000 total commitment), we provide a month-to-month PR service for $400/month ($320 if purchased longer-term). we're 100% transparent, listing out the journalists we plan to contact, and we also create all of the editorial as well. we follow a specific process, which we list out in a client's dashboard, and look to pass on savings to clients.
egusa··on Show HN: Publicize – PR for Startups
bryans, we'd fixed this earlier (with the pop-up, moving it back to a later time). i'd meant to write this earlier.
egusa··on Show HN: Publicize – PR for Startups
about your comment on the y combinator logo, i do see your point. the aim wasn't to be deceptive, the reason we included the logos of some of the accelerators is because for the founder institute we've worked with a bunch of fi founders + multiple publicize team members are mentors there, with 500 startups i'm a global mentor there + having worked with companies, and for yc we've worked with a number of its companies. however if this comes off as misleading that we work directly with y combinator / others, then it should be removed.

update: we just removed that bar at the bottom (so the logos are no longer there). thanks for the feedback.

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