This era is a fuel towards next golden era. low tech with a very high profit, we need as much resources to go to the next level. As an example -> google mobile (android) + facebook + wikipedia, etc = Project Glass.
calm down redditors, he just need a basic non majestic scale solution, SQL fitted him very well. large scale data aggregation needs to address disk and network latency, that's where NoSQL shines. and if you operate at large scale no 1 single simple tool will do justice, remember quote from google, 'at scale everything breaks'?