We just launched, so we’re still in the "discovery" phase regarding our user base but you’re right that many pro services want zero overhead, which is why a paid hosted version is on our roadmap to capture that majority.
We are starting with the self-hosted/open-source angle for two reasons:
Privacy & Control: For agencies handled sensitive data who aren't ready for a full SaaS commitment.
The "Tech-Forward" Freelancer: People doing smaller contracts who want a professional portal without another recurring subscription.
We plan to work on getting merged into Unraid to lower the barrier for those smaller self-hosters so it feels less like "ops" and more like a one-click install