In the interest of backing up my statement and sticking to my guns:
Take the marketing and hype away from Apple, and what is it? A Foxconn rebranding outfit, a 1990s style UNIX outfit which ships proprietary hardware and a media pushing company with a less than 7% market share of the IT industry with many rising competitors. That is it.
That is no different than Sony 10 years ago. And look where they are now.
Hype cannot be maintained forever. When you can no longer outdo yourself, it's gone. This is happening rapidly. People used to wait on Apple news announcements. I mean hell even I did as they usually stepped up the game. But what have they delivered of note recently: absolutely sod all. Lumias are starting to tread on their innovation territory, Surface is less than a month away, Google has taken over the appliance model and the mobile market is dominated by South Korean giant Samsung.
They're losing the marketing battle as that's all they had and they're suing everyone on the way down.
My main problem is that people worship Jobs as some kind of idol. I think he was an extremely bad role model and a warning rather than a sign. Sure he knocked up Apple's market cap, which is his only real acheivement, but it in the process he shafted just about everyone on the way, destroyed the perception of an open computing model, lied persistently about bad products and ripped off other people's work persistently.
The guy was technically speaking in every way an utter psychopathic arrogant asshole with no remnant of humanity. But a good marketer.
I'm fed up with reading all the tripe about him.