968 karma · joined July 6, 2015
US didn't even bother to find a plausible excuse
AirBnB moved server to China because their website would be terribly slow if not, they need local joint ventures or otherwise they would have little idea in how to navigate in Chinese market. Of course they need a Chinese name, how else would you expect users to know what "Airbnb" is? Nobody would remember. They can change their name to a series of numbers and that would still work better than "Airbnb"
Google was about the only one I can think of that is not worse than their competitors, and their own product actually don't need much localization.
However, Google failed the growth part in China. Chinese users won't go ahead and set the default search engine to google.com on their own unless they already know about it, especially those don't know English. The homepage used by most Chinese are local websites like hao123 that would send traffic to Baidu
If they face strong local competition in any other country, they'd fail too
Actually learning every new app is an obstacle, but they managed to learn to a few apps like WeChat because it's super useful. They won't spend time to learn about something that won't bring immediate reward. Once they have a few apps installed on their phone, they'd feel that's enough.
I don't know what payment methods these services require now, but in the beginning at least, they both supports just credit cards, which is basically suicidal. Most users won't be able to use it at all.
From merchants' perspective, they don't need to pay for transactions on WeChat Pay or AliPay, whereas both Apple Pay and credit card companies would charge them for usage. For this reason most small business wouldn't even think of using them.
The main benefit of super apps, and why it is so popular in those countries, is that it doesn't require users to download anything to use new feature. In some use cases I also found that so convenient.
Just as an example, WeChat has an ecosystem of mini-apps. When you go to a restaurant in China, you can often find QR code on each table. If you can that QR code, it would open a mini-apps that lets you place orders and make payments, without waiting for the waiter to serve you. A mini app is like a website that doesn't require download and storage on the phone, but the user experience feels more native and is tightly integrated with features available in WeChat. It would be much harder to get users if the same thing requires you download an app.