Women in their thirties circulate these articles around their friend groups via email, and they are met with scared-face emojis and nervous laughter. There are more of us, which puts the odds in men's favor. We are not the privileged.
So, being that there are more eligible women than there are men (and not just us 30-somethings, there are more younger women out there too) doesn't it make sense for a man to try to find the best partner for him from all these options? Studies have shown that shared values and personal goals forge the best relationships. So why would men, who have the advantage of choice, go out with just anyone? Why not try to connect with the best match for you? Someone you think is attractive and shares your enthusiasm? Being transparent allows for more authentic connections.
I'm not just talking about relationships. If you're looking for something casual, I think your profile should reflect that. Then you meet someone who isn't looking for a relationship right now. I think this is more ethical than getting your foot in the door with a woman who is looking for a relationship, then leaving her broken-hearted when you move on three months later.
There is lots of information out there about how guys are successful on Tinder. From what I've seen most of it seems to be from the PUA perspective, which relies on chipping away at a woman's self esteem, and games. That brings a different result than the approach I take.