398 karma · joined August 19, 2008
I've just invested in a marketplace in the Middle East. Our product is almost ready for beta. We've been out talking to the people who will be our service providers for the last month (and we probably won't launch for another month), showing them screenshots, talking to them about what they need and what would help them and generally gauging interesting and getting numbers signed up. We've had some amazing feedback and have introduced a few small features into the apps on the basis of the most common pieces of feedback.
Go out and talk to people. Hit the bricks. I guarantee you the results will be immeasurably better than direct mail, adwords or anything else in the early stages.
Getting people to the site won't be your biggest issue. Getting people to sign up and take part once they're there will be. There's no real call to action on the site. It's not particularly visually appealing. Could you recruit some friends/family to generate some activity and some buzz? Right now, there only appears to be one person posting. It needs to look busier than that for people to decide to go there rather than Twitter, IRC or wherever else they are chatting about whatever game is ongoing at that time.