in the uk job losses and firings are different things, with different meanings, so the criticism here is a bit off.
job loss / redundancy = there is no need for this role any more. your job is gone firing = you are not appropriate/fit/whatever for this role. your employment is gone. someone else can have your job
(the passive/active criticism is totally right though. this should read "Amazon CUTS / REMOVES 14,000 jobs")