In some situations, this sort of thing isn't just creepy - it's incredibly fucked up.
My mother gave birth a while ago, and sadly, the child only lived for two months. But for months after his death, we received a LOT of coupons - "20% off diapers for your bundle of joy," etc. It was a sensitive time, and checking the mail often led to tears. After reading this article, thinking back - Target ads. I specifically remember giant, full-paged ads for nothing but baby items from Target.
edit for type, it's =/= isn't