Any evidence to suggest that most people care? Most people just want the best search results, quickly.
Or is this a conscious decision to keep DDG serving a 'niche'.
> and so at DuckDuckGo you are not the product, search is.
Is DuckDuckGo a paid for product then? Users pay to search do they? If it's ad (Or VC) supported, then the user very much IS the product.