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dlukdsza

3 karma · joined October 23, 2025

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dlukdsza··on Ask HN: Would you use daily check-ins to build your dev brand?
Fair. Trust has to be earned, not claimed.

How about having some guardrails, like requiring code snippets, and "lessons learned" before even seeing proposed AI-enhanced content?

Obviously, people are people, and every tool can be abused (in a good and a bad way).

dlukdsza··on Ask HN: Would you use daily check-ins to build your dev brand?
This is exactly the concern I'm trying to solve for—not against.

You're right that optimizing for reach creates influencer theater. What if the product optimized for credibility within a smaller, technical audience instead?

Instead of "broadcast to everyone," what if it was: - Daily check-ins capture real work - Weekly digest shared to niche communities (Dev.to, HN, technical Slack/Discord) - Audience: 100 devs who understand your domain > 10,000 LinkedIn randos

Re: automated evaluation of real progress—that's fascinating. How would you validate "novel work" vs "performance theater"? Is it context (where shared), substance (depth of notes), or something else?

Your smaller-audience point resonates. Would you use a tool that helped you share technical progress with ONLY people who'd understand it, while filtering out the influencer noise?

dlukdsza··on Ask HN: Would you use daily check-ins to build your dev brand?
Harsh but fair. You're right that LinkedIn is already full of performative BS.

My hypothesis: devs like you (and me - 500 connections, zero posts) avoid LinkedIn because we don't want to sound like those people. But recruiters/employers DO check it.

DevCue isn't trying to make you a "thought leader." It's trying to solve "I need a baseline presence without becoming a LinkedIn bro."

But if the premise is fundamentally flawed (personal branding = narcissism), I should kill this. Honest Q: Do you think ANY tool could make LinkedIn presence non-cringe for devs, or is it unsolvable?

dlukdsza··on Ask HN: Would you use daily check-ins to build your dev brand?
This is exactly the concern I need to solve.

Current plan: AI drafts use YOUR actual words/patterns from chech-ins, and previous posts, not generic templates. You review/edit before posting. Think of it as "auto-formatting" not "AI writing".

Would that address the authenticity concern, or does any AI involvement kill it for you?

dlukdsza··on Ask HN: Would you use daily check-ins to build your dev brand?
Fair point. I probably framed it wrong.

I'm not trying to help everyone become a LI influencer, I'm solving for devs (like me) who know sharing work and ideas helps careers, but hate the performative "content creation" game.

The check-ins aren't about building a "brand" in the influencer sense. It's more like "I solved X today", or "I used Y library". Meaning quick note -> formatted as a post as if you want to share.

Does that change your take, or is the whole premise flawed?

dlukdsza··on Ask HN: Would you use daily check-ins to build your dev brand?
I'm validating whether developers actually want this or if it's just me:

Problem: I know personal branding helps career growth, but I have 500+ LinkedIn connections and zero posts. Writing "content" feels performative and time-consuming.

Proposed solution: Daily push notifications with quick prompts ("What are you working on?"). Answer in one line. AI transforms weekly check-ins into platform-specific posts (LinkedIn, X, Mastodon, YouTube). You review/edit before posting.

Target: Developers who know they should build a brand but hate "content creation"

Pricing hypothesis: $29/mo for unlimited AI-generated posts

Before I build this: - Would you actually use daily check-ins for brand building? - Is $29/mo reasonable for this? - What would make you NOT use this?

Landing page: https://devcue.io/

Validation survey: https://docs.google.com/forms/d/e/1FAIpQLSdwOiLmEKVxmoSuqu0e...

Planning to kill the project if <20 people say they'd pay. Build if 50+ would pay.

Brutally honest feedback needed.*