Exactly. It's not just businesses, but it's also everyday people who aren't HN readers who want the Internet to work in a stable and predictable fashion. They didn't grow up developing services at the edges of the network; they are the people who use email and play Farmville and are just fine with that. They want their GMail to work without spam, they want viruses to stop, and they don't want to be spied on. These are not unreasonable demands. It's just that they happen to clash with the people who read HN and want the network to be free to grow around the edges rather than from the center.
The book Wild West 2.0 (http://wildwest2.com) talks a lot about this evolution. When we wrote it, we didn't realize that we were going to make the idea of naming worse -- we just thought it was a useful metaphor for the self-reliance and self-defense angles of the Internet. [Full disclosure, I am a co-author]
Zittrain's "The Future of the Internet and How to Stop It" (http://futureoftheinternet.org/) is also a great resource for this culture clash between open and closed frontier models of the Internet and how reasonable demands ("stop spam") lead to solutions that clash with the HN view of the Internet.