daveinspace

I think your fear is good ! It forces you to test the business, not the techno.

Have you checked the leanstartup and customer dev methods ?

The goal is to quick test and fail your assumptions.

Because you need true users to continue your project.

Fake it before you make it ! ;)

True, but I think it force us to focus and put limits in time and features.

A solution can be to outsource : hire contractors to make all that is not your core project (ex design, content...).

Yes, as a dev you can do everything, but not with limited ressources (your time and money are precious!)