47 karma · joined June 17, 2013
But I agree, the future is pointing toward a world where privacy and empowerment is more in the hands of the user, and that's a good thing.
There's probably a few actual use cases marketers may care about for tagging/tracking/analytics:
1. Simplest: I want to know how many people use my site/app, how many come back, how many are real (not bots), which pages are popular, etc. I'd like to see all this in a nice UI where I can cut and filter the data.
2. Same as #1, but I'd like to do it across devices. Still all within my own site/app, but simply connecting a non-logged in session across desktop and mobile web. Google and FB probably have the largest available dataset on this.
3. I'd like to enrich all this information with data from other sources, for example to target ads, serve ads, etc.
Site owners/marketers then try and tackle these in a few ways, the first 3 equally bad:
1. Just dump a bunch of scripts into your site (GA, FB, Segment, whatever). Pros: easy. Cons: very easily blocked, so your data is super biased.
2. Self host some of these scripts, or CNAME them. Pros: maybe a bit better for performance? Cons: still rather easily blocked with content signatures etc. A nightmare to ensure consistency if self-hosting.
3. Run your own JS that sends events to your server, and then your server fans out to whomever. Pros: much harder to block, and likely quite performant. Cons: its unlikely your self built lib is going to give all the same 'features' as GA (features meaning device fingerprinting and so on).
4. Just get everything from HTTP logs. Pros: very performant, can't be blocked. Cons: much more limited data to work with.
Personally, I think #4 is the future (and also where we started 20 years ago). What I don't think anyone is doing yet is relaying that data out to all the other parts of the stack: GA, FB, Mixpanel, whatever. If you could solve both - giving users privacy and performance and giving marketers the same tools they're used to - sounds like a win. You might argue "well we'd be missing a bunch of user data", but you're already missing it with adblockers and iOS privacy features.
Whilst our focus has been delivering a consumer layer on top of all this data, yea, very open to exposing our underlying graph to others. Want to drop me a note at dan at alma.app?
As you mention elsewhere, half the battle is cleaning the data and getting quality.
Yea, a version of pagerank is coming soon! Love any other ideas...
E.g. here’s Stanford: https://alma.app/charities/941156365-the-board-of-trustees-o...
Would love to know what types of analysis people would like to see about organizations and their relationships?
Many people I worked with would I think not only want to work with an agency that supports charities, but you could go a step further and also help those employees use their skills at the charities to volunteer, the companies support them too.
Always happy to talk, just ping me a note!
We're hiring our second engineer to focus on our front end site and apps. We're a seed funded startup helping make philanthropy easy for everyone.
I'm the CEO and wrote all the code so far. My co-founder and I lead product/growth at Airbnb the last six years. Check out https://alma.app for more. Email me on Dan at alma.app or on Twitter @danhilltech. Can also help relocate from Bay area.
Stack is react, react native, golang, on aws.